Recently, Google Search’s direct contact, Dannay Sullivan, announced the site Google Discover by Google. He thinks this is a useful option for users.
However, there are quite a few opinions surrounding this issue on X.
If this change occurs, it will lead to some significant impacts on SEO such as:
Benefit
- Publishers can block unwanted content from appearing on Google Discover, giving them greater control over their brand image and messaging.
- Publishers can take advantage to focus on optimizing content for other search engines like Google Search to improve overall rankings.
- Controlling the content displayed helps publishers direct content to exactly the desired audience. This helps increase user experience on the website.
- This content control also helps improve site reputation as only high-quality articles are shown on Google Discover.
Risk
- Removing content from Google Discover may reduce overall traffic to the site, especially if the site’s content previously received many views from Discover.
- Publishers may also miss out on opportunities to reach new audiences who discover their content through Discover.
- Removing content can create an opportunity for competitors to take over Google Discover, increasing competition for traffic.
Google’s consideration of allowing publishers to exclude content from Google Discover is an important change that gives publishers more control over their content. However, traffic and content management challenges also increase. Therefore, publishers need to have a clear strategy.
