Best SERP Tracking Tools: Free, Trial, and Paid

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As search engines evolve in 2025, tracking your SERP performance has never been more critical—or more accessible. From free tools that offer straightforward rank monitoring to trial versions teasing enterprise-level features and paid options built for comprehensive SEO analysis, the market is brimming with powerful solutions.

This article showcases the best SERP tracking tools across all tiers, designed to help marketers, bloggers, and businesses stay competitive. We’ll dive into what makes each tool stand out, so you can choose the one that aligns with your needs and keeps you ahead of the curve in the ever-changing world of search.

What is SERP tracking?​

SERP stands for Search Engine Results Page. It's the page you see after entering a query into a search engine like Google, Bing, DukDukGo, etc.

SERP tracking is the process of monitoring and recording your website's ranking positions on search engine results pages for specific keywords. The SERP is more than just a list of links. It also includes many other elements, such as:

• AI Overviews
• Featured snippets
• Maps
• Videos
• Images
• Answer boxes
• And many other result formats

Why you need to track keyword rankings?​

SERP tracking is an indispensable part of any SEO strategy. It helps you better understand your website's performance, analyze competitors, identify keyword opportunities, and make data-driven decisions.

• Evaluate SEO effectiveness: Tracking keyword rankings helps you know if your SEO strategy is working effectively. If rankings increase, it means you're on the right track. If rankings decrease, you need to review and adjust your strategy.
• Analyze competitors: Tracking competitor rankings helps you understand what they're doing to achieve high rankings. You can learn from them and apply appropriate strategies to your website.
• Identify keyword opportunities: By tracking the rankings of different keywords, you can find keywords where you can improve rankings. This helps you optimize content and attract more traffic.
• Make data-driven decisions: SERP tracking provides you with real data on your website's SEO performance. This data helps you make more accurate and effective decisions.
• Track algorithm changes: Search engines frequently update their algorithms. SERP tracking helps you detect these changes and adjust your SEO strategy in a timely manner.
• Target quality traffic: Tracking rankings for target keywords helps you attract quality traffic, i.e., users who are genuinely interested in your content or products.

Critical factors for selecting a serp tracking tool​

Choosing the right tool transcends mere position monitoring; it's about unlocking actionable insights. Here's a breakdown of essential considerations for selecting a SERP tracking tool that aligns with your advanced SEO needs:

Data Freshness: Crawl Frequency and Real-Time Insights​

Stale data is the antithesis of agile SEO. Demand tools with frequent, ideally on-demand, crawl capabilities. Rapidly changing SERPs necessitate real-time insights to capture volatility and capitalize on emerging opportunities.

Keyword Granularity and Scalability​

Effective keyword tracking isn't just about volume; it's about precision. Segment keywords by intent, location, and device. Ensure your tool supports granular tracking and scales seamlessly with your expanding keyword portfolio.

Comprehensive Reporting and Data Visualization​

Beyond raw rank data, demand tools that deliver actionable intelligence. Look for features like historical trend analysis, competitor rank distribution, and SERP feature tracking. Visualize data to identify patterns and communicate insights effectively.

Search Engine Diversity and Localization​

While Google remains dominant, a holistic SEO strategy may require tracking across multiple search engines and localized SERPs. Ensure your tool supports diverse search engines (Bing, Yandex, etc.) and granular location targeting.

Cost-Effectiveness and ROI​

Investment in a SERP tracking tool must be justified by tangible ROI. Align tool features with your budget and specific needs. Avoid overspending on features you won't utilize.

User Experience and Feature Accessibility​

A powerful tool is only effective if it's user-friendly. Evaluate the tool's interface, navigation, and learning curve. Consider your team's technical expertise and choose a tool that empowers, rather than hinders, productivity.

Integrated SEO Ecosystem​

A standalone rank tracker is insufficient. Seek tools that integrate with other SEO functionalities, such as backlink analysis, site audits, and competitor intelligence. A unified platform streamlines workflows and maximizes efficiency.

Best SERP Tracking for 2025​

Let's evaluate our selection of rank trackers to determine the most suitable one for your project.

1. Google Search Console (FREE)​

Google Search Console (GSC) is one of the best free SERP tracking tools available, essential for any website owner or SEO professional. It provides valuable insights into how a website performs in Google Search, helping users optimize their content for better rankings.

Performance on Search Results: One of the key features of GSC is its Performance report, which shows detailed data on search impressions, clicks, click-through rates (CTR), and average position of keywords. This feature allows users to track how their website appears in Google Search, identify high-performing pages, and discover opportunities to improve SEO strategies.

See at https://search.google.com/search-console/about

2. Bing Webmaster Tools (FREE)​

Bing is one of the niche search engines that can drive significant traffic if we know how to leverage it effectively. Currently, Yahoo, DuckDuckGo, and some other tools source data from Bing. If your website ranks highly on Bing, it will likely perform well on these other platforms too.

Over the three years from 2020 to 2023, within the AffiliateCMS.com community, we had websites generating a revenue of $101,000 per month from organic traffic on Bing.

Comprehensive search performance metrics

Bing Webmaster Tools provides detailed insights into search performance, tracking key metrics such as clicks, impressions, click-through rate (CTR), and average position. These metrics help website owners understand their site’s visibility on Bing, assess the effectiveness of their listings, and refine SEO strategies for better rankings.

Extended data & multi-vertical insights

The tool offers 16 months of historical data, allowing users to analyze long-term trends and evaluate past SEO efforts. Additionally, performance data spans multiple Bing verticals, including Web, Images, Videos, News, Knowledge Panel, and Chat, helping businesses optimize content across different search formats.

Advanced features & actionable insights

With crawl and indexing integration, users can monitor site indexing issues alongside performance metrics. The tool also includes graphical data visualization, CSV export functionality, and customizable filters to enhance data analysis. Moreover, personalized recommendations highlight SEO opportunities, guiding users toward better search rankings.

See at https://www.bing.com/webmasters/about

3. AccuRanker (14 day free trial)​

AccuRanker, hailing from Denmark, positions itself as the world’s fastest and most accurate rank tracker. But what does "fast" really mean? With AccuRanker, you can manually trigger a ranking data refresh whenever you want, and the update rolls out impressively quickly. It covers Google, Bing, and now extends to YouTube, Yandex, and Baidu.

The straightforward menus and interfaces are a standout feature, allowing me to access critical data in no time. Its YouTube tracking is particularly strong—outperforming other tools I’ve tested.

You can create segments, filter for specific SERP features, and export data with ease. Like the other rank trackers mentioned in this article, AccuRanker provides search volume insights for each keyword. For those working with clients, it offers the ability to send automated ranking reports branded with your own logo.

AccuRanker Pricing:

• 1,000 keywords: $129/month
• 1,500 keywords: $189/month
• 2,000 keywords: $249/month
• 3,000 keywords: $369/month

Keyword data refreshes daily on all monthly plans. Opt for a yearly subscription and save up to 10%.

See at https://www.accuranker.com

4. SE Ranking (14 day free trial)​

This Ukrainian company provides a SERP tracking tool at notably budget-friendly prices. For just $44 per month on an annual plan, you can track up to 750 keywords with SE Ranking. But what does it bring to the table?

Quite a bit, as it turns out.

Beyond its rank tracking capabilities, SE Ranking offers a full suite of tools: website audits, backlink monitoring and analysis, and even a tailored marketing plan. It’s a great fit if you’re looking for a comprehensive SEO solution rather than a standalone rank tracker.

One feature I appreciate is its versatility—beyond the expected Google rankings, it also tracks YouTube, Bing, Yandex, and Yahoo. With a claimed user base of 800,000, SE Ranking stands out as one of the largest players in the SEO tool space.

SE Ranking Pricing:

• Essential (750 keywords): $55/month
• Pro (2,000 keywords): $109/month
• Pro (3,500 keywords): $189/month

These are monthly plan rates, with discounts of up to 20% available on annual subscriptions.

See at https://seranking.com

5. ProRankTracker (Free and Paid)​

ProRankTracker was among the earliest keyword trackers we adopted at Tooltester. For those who don’t need to track a massive number of keywords, this Israeli company offers a solid deal—starting at just $13.50 per month for 100 terms.

It includes a SERP tracker supporting Google, YouTube, Yahoo, Bing, Yandex, and—here’s the standout—Amazon! That’s a rare feature, as we haven’t come across other tools offering Amazon tracking. However, that’s not the main focus of this article, to be honest.

We eventually switched to other services primarily because ProRankTracker feels a bit more complex than its competitors. While they’ve recently updated the interface, the navigation still feels busy and overloaded.

ProRankTracker Pricing:

• 100 keywords: $13.50/month
• 500 keywords: $49/month
• 1,000 keywords: $89/month
• 2,000 keywords: $129/month

These are monthly plan rates, with discounts of up to 20% available for annual subscriptions.

See at https://proranktracker.com

Which tool are you using to track keyword rankings? Leave a comment below.