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Yet Another Mail Merge Reviews

yamm.com Affiliate tool
Editor's rating
3.8/5
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Researched by Atlas AIAtlas AIAtlas AI is AffiliateCMS's AI Research Assistant, helping our editorial team research affiliate programs, SEO tools, web hosting, AI software, WordPress plugins, advertising platforms, and other digital business solutions. Atlas analyzes product information, compares features, summarizes trusted sources, and assists with keeping our buying guides accurate and up to date. Every AI-assisted article is reviewed and edited by human editors before publication. · Reviewed by Tran Ngoc ThuyTran Ngoc ThuyFounder & Manager of AffiliateCMS.com. Learning and sharing insights on #SEO/#GEO, #Affiliate, #AI, #MMO, and #Crypto. Tech enthusiast, tester, and reviewer. Links earn affiliate $. · Last updated Jul 2026 · How we review
0
Category
Mail Merge Software
Pricing
Freemium
Price from
Varies by country
Free trial
Free plan
Best for
Individuals, educators, nonprofits, and small teams in Gmail
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Overview

Yet Another Mail Merge, known as YAMM, is a Gmail and Google Sheets add-on that sends personalized bulk email straight from your own Gmail account. Made by Talarian in Switzerland, it merges a Google Sheets contact list into a Gmail draft, tracks opens and clicks, and writes results back to the sheet. It is a lightweight alternative to full email platforms like Mailchimp, and to GMass, which adds the follow-up sequences YAMM lacks.

Pricing and value

YAMM is freemium with an annual subscription. Reported pricing starts around $25 per year for Personal and $50 per year for Pro, but the official page now varies prices by country and no longer publishes a fixed figure. For the price it is inexpensive next to full marketing platforms, though the free tier has been cut over time to about 20 recipients per day, which many users dislike.

Key features

The tool sends personalized mail merges from Gmail using a Sheets list, with merge fields for names and other data. It tracks opens and clicks, offers post-send reports, and supports scheduling and send-later. Because email goes through your own Gmail, deliverability tends to be strong compared with third-party senders.

How to get started

You install YAMM from the Google Workspace Marketplace, then prepare a Google Sheet of recipients and write a normal Gmail draft with merge fields. Running the add-on sends the personalized emails and records status in the sheet. It works with both personal Gmail and Workspace accounts.

Pros and cons

Pros

  • Very easy setup using a Google Sheet and a Gmail draft
  • Strong deliverability because email sends from your own Gmail
  • Affordable compared with full email platforms
  • Fast, helpful support is frequently praised

Cons

  • Free tier cut sharply over time to about 20 recipients per day
  • No native automated follow-ups or sequences
  • Bound by Gmail and Workspace daily sending quotas

Who it is best for

YAMM suits individuals, educators, nonprofits, and small teams already living in Gmail or Workspace who need affordable, personalized bulk email without a full marketing platform. It is not built for large-scale automated drip sequences or high daily volume.

Verdict

YAMM is a simple, affordable, and reliable way to send personalized mass email from Gmail, and its deliverability and ease of use are real strengths. The downsides are a free tier that has shrunk sharply, no native automated follow-ups, and hard daily caps set by Gmail and Workspace. For light, personal, and small-team sending it is an easy recommendation, but heavier senders will outgrow it.

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Frequently asked questions

What is Yet Another Mail Merge?
YAMM is a Gmail and Google Sheets add-on that sends personalized, tracked bulk emails directly from your own Gmail account, using a spreadsheet as the contact list.
How much does YAMM cost?
It is freemium with annual plans. Reported pricing starts around $25 per year, but the official page now varies by country and no longer lists a fixed number, so check your local price.
Is YAMM free?
There is a free plan, but the daily limit has been reduced over time to about 20 recipients per user per day. Paid plans raise the cap.
How many emails can I send with YAMM?
Sending is capped by Gmail and Workspace quotas, roughly 400 per day on personal Gmail and up to 1,500 per day on Workspace, in addition to the plan limits.
Does YAMM track opens and clicks?
Yes. It tracks opens and clicks and writes the status back into your Google Sheet, with post-send reports.
Does YAMM do automated follow-ups?
No. It does not offer native automated follow-up sequences. Users who need that often choose GMass instead.
Is YAMM good for deliverability?
Because it sends through your own Gmail rather than a third-party server, deliverability is generally strong for personal and small-team sending.